It was two years ago and over a quarter million builds published in australia and new zeeland, that north kingdom teamed up with google once again to create another fantastic experience for lego. Since I worked on the previous ‘build with chrome’ version as a designer at north kingdom, it felt exciting to develop something even bigger as an art director for the next release. And this time, we were going global.
Which means that you can now explore and build everywhere over the globe, using the google maps api to navigate and explore the enormous amount of builds. Not only did we open up the lego box for everyone, we also made it possible to take part of the experience from a mobile or tablet by the use of webgl. With google+ we added a community functionality that makes it possible to categorise and manage all builds. The new release is available on 32 different languages to help everyone take part of the new experience.
Not only did we introduce the experience to the whole world, we also included a lego building training section made by ‘master builders’ from lego. Their main objective was to create step by step instructions of lego builds that exists in the upcoming lego movie, such as the ‘sea cow’ and a police boat. From these master builder instructions we made step by step tutorials and implemented them into a game called “build academy”.