A Journey Through Middle Earth

A Chrome Experience

A Chrome Experiment, inspired by “The Hobbit: The Battle Of The Five Armies”.

Inspired by the film “the hobbit: the battle of the five armies” north kingdom teamed up once again with google and warner brothers to push the web technology to the limit. Past year’s experience was a big success both as a web experience as well as promoting the most important movie release of the year. This year we aimed even higher.

The experience begins with a birds eye view of middle earth with the possibility to dive deeper into the mysterious locations taken from lord of the rings & the hobbit trilogies. You are also able to follow key characters on the map and their journeys adventures to places such as rivendell, mirkwood and mount doom.

The experience begins with a birds eye view of middle earth with the possibility to dive deeper into the mysterious locations taken from lord of the rings & the hobbit trilogies. You are also able to follow key characters on the map and their journeys adventures to places such as rivendell, mirkwood and mount doom.

CLIENT:

WARNER BROTHERS, GOOGLE

AGENCY:

NORTH KINGDOM

ROLE:

ART DIRECTOR, SENIOR DESIGNER

CREDITS:

SAMUEL KANTALA DESIGNER,
DANIEL WAHLSTRÖM 3D ARTIST,
MATHIAS LINDGREN 3D ARTIST